Are you a commercially driven professional passionate about customer growth, innovation and building brands that connect with the next generation? Do you have the ability to turn customer insights into compelling propositions, strategic partnerships and measurable business results? Co-op Bank invites applications from dynamic, innovative and results-oriented professionals to fill the position of Commercial Manager – Youth Financial Services.

As Commercial Manager – Youth Financial Services (YFS), you will drive the commercial performance and growth of an assigned youth customer portfolio, translating customer insights and business strategy into impactful propositions, effective go-to-market initiatives and sustainable customer value. You will own the end-to-end customer journey, from acquisition and activation to engagement, retention and long-term growth. Working collaboratively across business functions and external partnerships, you will help position Co-op Bank as a preferred financial partner for young customers.

The Role

Specifically, the successful jobholder will be required to:

• Own the commercial performance of the assigned youth customer portfolio, delivering agreed targets for customer acquisition, activation, product uptake, usage, retention and profitability.
• Translate business priorities and customer insights into effective commercial plans, campaigns, propositions and market activation initiatives with clear objectives and measurable outcomes.
• Build a deep understanding of youth needs, behaviours and emerging trends through research, customer engagement, market intelligence and performance analytics.
• Partner with Product Owners and cross-functional teams to develop, test and commercialise relevant products, customer journeys, pricing and offers.
• Identify and develop partnerships with universities, schools, employers, youth organisations, businesses, fintechs and other ecosystem players to expand market reach and accelerate growth.
• Collaborate with Brand & Communications and agency partners to deliver distinctive, relevant and engaging campaigns that strengthen the YFS proposition and support commercial objectives.
• Work with branches, sales teams, relationship managers and digital channels to drive customer acquisition, product adoption and sustained engagement.
• Analyse customer behaviour, campaign effectiveness, portfolio performance and return on investment to identify opportunities and improve commercial results.
• Ensure effective budget utilisation, value for money, sound commercial decision-making and adherence to applicable regulatory, risk, data privacy and customer protection requirements.
• Build strong relationships across internal teams and external stakeholders, develop compelling business cases and presentations, and drive the timely execution of commercial initiatives.

Qualifications, Skills & Attributes

The successful jobholder will be required to possess the following qualifications:

• A Bachelor’s degree in Business, Marketing, Commerce, Economics, Finance, Communications or a related discipline.
• At least five (5) years’ relevant experience in commercial management, go-to-market strategy, business growth, segment or category management, marketing, partnerships, business development, customer strategy or a related commercial field.
• Demonstrated experience translating customer insights and business strategies into commercial initiatives that deliver measurable results.
• Strong commercial and business acumen, including experience managing targets, budgets, customer growth metrics, performance funnels and return on investment.
• Proven ability to influence stakeholders, collaborate across multiple functions and manage strategic partnerships.
• Strong analytical, communication, presentation, negotiation and relationship management skills.
• A customer-centric, innovative and results-oriented mindset, with the ability to adapt to changing customer needs and market dynamics.

How to Apply

Apply now and be part of the team driving the next chapter of Youth Financial Services! Forward your application letter enclosing detailed Curriculum Vitae to jobs@co-opbank.co.ke indicating the job reference number CM/YFS/2026 by 5th November 2026.

We are an equal opportunity employer.